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Dalian Rich Enterprise Group Co., Ltd., founded in 1994, has evolved into one of the industry’s most influential providers of sustainable supply solutions for marine health foods. The company is dedicated to the advanced research and development of marine food products and has established a comprehensive, full-industry chain business model that integrates global resource allocation, marine food research, modern processing and manufacturing, multi-dimensional digital marketing, and intelligent cold chain logistics. Our products are exported to over 60 countries and regions worldwide, earning widespread acclaim from consumers.

Our portfolio includes several prominent brands such as “Rich,”“Dalianwan Town,” “ Hi Chef,” “ Duoduo Seababy,” “Blue Love,” and “The Story of Salmon,” with the “Hi-Chef” trademark recognized as a famous Chinese brand. We have obtained numerous authoritative international management system certifications including ASC, MSC, BRC, IFS, and SMETA. The company has been honored with accolades such as “China Quality Integrity Enterprise,” “National Leading Agricultural Industrialization Enterprise,” “High-Quality Agricultural International Trade Development Base,” “High-Tech Enterprise,” and “Green Factory,” among others.

Our state-of-the-art marine food research and manufacturing base is built to international standards. The fresh food processing workshop meets a 100,000-class air purification standard, positioning us at the forefront of the industry, with operations that are fully digitalized and intelligent. This base not only serves as a center for marine food research, modern processing and manufacturing, and smart cold chain logistics but also offers customer sightseeing experiences, making it a new urban tourism landmark in Dalian and an innovative model for integrated production.

In recent years, in response to consumer upgrading trends, the company has accelerated its industrial transformation and expansion into the seafood pre-prepared dish market. We have decisively phased out outdated production capacities and adjusted our product structure with successful outcomes. Our range of products—including seafood pastries, seafood fillings, smoked salmon, light salmon dishes, and crispy fish snacks—has been well received by consumers. We have established strategic partnerships with renowned domestic and international brands such as Lawson, 7-Eleven, Yuanlianghong, and Yahui Gourmet, and have successfully exported our deep-processed seafood pre-prepared dishes to markets in North America, Europe, Southeast Asia, and Australia. In parallel, we have expanded our services into cold chain logistics and bonded warehousing.

Looking ahead, Rich will continue to uphold its sacred mission of “being experts in marine food and serving public health.” Embracing the “Salmon Spirit” of striving, excellence, and altruism, and guided by the business philosophy of “people-oriented, integrity-based, diligence-driven, and innovation-led,” we will further deepen our involvement in the seafood pre-prepared dish sector. By continuously integrating supply chain resources, bolstering our research and development efforts, and accelerating the transformation of traditional and emerging dynamics, we aim to enhance our core competitiveness, achieve sustainable and healthy growth, and ultimately realize our grand vision of “Auspicious in virtue, steadfast in integrity, unwavering in trust, and renowned for a century.”